Print's power of touch
Olaf Hartmann, Managing Director of Multisense Institute for Sensory Marketing, explains why brands should be exploring physical media as an opportunity to catch customers’ attention.
GUIDE
reTHINK Commercial Print
How to get your commercial print business ‘future-ready’
Embrace change to thrive
Discover what the future could hold for you as a commercial printer, and how you can optimise processes through end-to-end solutions and add value to your customers’ businesses.
It’s time to prepare for the future
Ensuring long-term viability and success is a key focus for any business looking to a secure future and, to do so, it’s essential to look beyond current challenges. In this guide, we provide an overview of the trends, customer needs – and how they’re evolving – and the new opportunities that are being created in response to technological change, helping printers to build their market awareness.
Looking specifically at the commercial print industry, there are three core technologies – offset, toner and inkjet – each of which have an important part to play. We explore each in turn and take a closer look at how well digital workflows based on inkjet technology are suited to the demands of today and the future.
We also delve into the challenges and opportunities the changing needs of print buyers are creating for commercial printers, together with business transformation strategies that commercial print businesses can adopt to increase the added value they can offer customers.
Download our guide today to find out how to make your commercial print business future-ready.
It’s time to reTHINK Commercial Print.
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