Canon Young People Programme partner with United Nations Development Programme to run a creative storytelling workshop at Expo 2020 Dubai

London UK, 3ʳᵈ December 2021 – Canon Young People Programme partner with United Nations Development Programme to run a creative storytelling workshop at Expo 2020 Dubai

The creative storytelling workshop took place on Monday 29th November at the @UNHub within the Opportunity Pavilion at Expo 2020 Dubai. It was a collaborative event organised by the Arab region Youth Arts & Music Initiative (AYAMI) from the United Nations Development Programme for Arab States.


Canon Ambassador Laura El-Tantawy was invited by AYAMI to deliver her storytelling workshop in-person to young people from Lebanon and the UAE after her successful virtual workshop during the UN SDG Festival of Action in March.


Supporting Laura at the workshop from Canon EMEA were Adam Pensotti, Head of the Young People Programme and Jeanine El Moughrabi, Regional Sustainability Engagement Lead, while Amani Semaan and Maya Beydoun attended from the UNDP Arab States.


Adam Pensotti said, “It’s fantastic to be able to attend Expo Dubai and get involved in such a hands-on session, working to educate and inspire future generations on the power of storytelling. Sharing the Canon Young People Programme at this global event is an enormous  privilege and provides these young people with a great opportunity to communicate about the issues that matter to them; the camera is an amazing tool for storytelling, enabling us all to share our personal stories and inspire others.”


Adam Pensotti spoke about the power of imagery and creative education in his role as Head of the Canon EMEA Young People Programme


The workshop is part of the Canon EMEA Young People Programme, founded upon the UN Sustainable Development Goals, and giving young people across the region inspiration, education and empowerment to express themselves on the issues that most affect them in their lives


Canon was involved in other initiatives at Dubai Expo this year including:


To learn more about the Young People Programme, please visit Canon’s website: https://www.canon-europe.com/sustainability/