Mexico-born cinematographer Elisa Iannacone began her career as a frontline journalist covering major international news events. She has since shot a range of film work for organisations including National Geographic and the BBC, plus her own personal projects about survivors of abuse. She mainly shoots with the Canon EOS C300 Mark III and the Canon EOS C70 and recommends them for filmmakers on mid-range budgets. © Elisa Iannacone
Selecting the right filmmaking kit is a challenge, especially considering the huge variety of options available. You may have a dream camera in mind, but in reality, you'll need to choose your gear based on the size of your production and budget.
While monetary outlay is a key factor, there is a lot more to consider when deciding on cameras and lenses, including size, weight and versatility – and frequently how that kit can be customised and integrated into larger or smaller productions. Your professional video solutions must provide high production standards at all levels and be reliable and future-proof to protect your initial investment.
Here, we look at the range of filmmaking kit available for a number of budget levels, with comments from experienced cinematographers and Canon Ambassadors Elisa Iannacone and Martin Christ, plus technical insights from Canon Europe Product Specialist, Aron Randhawa.